In internet marketing, traffic is a key element of success. You must be able to drive people to go to wherever you are on the internet. However, it is not as simple as ABC to drive traffic to your website. You need to use the right strategies. Here are some of the proven strategies you can use.
Write on topics that have high traffic potential
For you to drive traffic to your website, you need to have prepared an attention-grabbing article in the first place. Target the hot topics within your industry and write on them. Use keywords explorers to find out the high-volume but less competitive keywords relevant to your idea. Also, search for low-competition content ideas that can easily be ranked. You can use a content explorer for that. Write an interesting article based on your findings.
Utilize online review platforms
The use of online reviews platforms is very important if you want to generate traffic for your online business. This is considering that most people now read online reviews before they patronize a particular brand. When you have your business listed on an online reviews platform and various customers you have served provide good reviews for you, your business will benefit from it. The importance of online reviews is applicable to both customers and business owners. Hence, it is important to make sure you have your online business listed on review platforms and encourage your customers to regularly leave reviews for you if they are happy with the quality of product or service you have provided them.
This is a proven tactic you can use to rank easily on search engines. Write for other blogs and ensure the owner of the site links your article back to your site. This way, you will get increased referral traffic, more eyes on your brand and lots of backlinks. Look for blogs that are willing to take on contributors. You should go for high-profile blogs.
Use online communities as a platform to promote your content
Online communities are also a good source of traffic; most of your audience hangs out there. These online communities include Reddit, Facebook groups, Twitter, etc. join the ones you can easily navigate and be active in them. Do not spam these online groups, you would find yourself out the door in no time. What you should rather do is to build value and influence in the group, relate with other members and be friendly with the group admin.
As a Question & Answer site, Quora is a platform you can get traffic from. Get on board and create an account. Answer questions within your industry, be sure to provide insightful answers. This way, you will establish yourself as an authority and people will seek you out. Over time, you will notice a buildup of traffic to your site. You can also join spaces which allow people on Quora to form communities and build relationships. Use the AIDA, A- Attention, I- Interest, D- Desire and A- Action, model when providing answers to questions.
Feature on podcasts
Podcasts are gradually becoming one of the hottest marketing channels, but it requires time and resources to build a podcast. You will need guests, content ideas, equipment, etc. As such if you cannot start a podcast, look for one to be featured on. You can use Google to find podcast opportunities, you can ask from your social circle about it too. Ensure that the podcast ideals are in line with your niche. Start and then scale it up.
Collaborate, not compete
It is time to drop the competition mentality and focus on winning with others. Look for brands that offer products that complement yours and collaborate with them. As you work together, you will promote each other’s audiences. If you do not have an idea on how to begin, look for answers to problems that both audiences have. Collaboration is more effective and leaves no enmity.
Get on YouTube
This is another way to grow your websites. If you do not have a YouTube account, open one and start uploading videos on it. Use keywords to rank your video content on YouTube. Even with a smaller audience, it is possible to get high views for your videos. Unlike Google, everyone has equal opportunity to rank. As long as your videos encourage people to spend more time on the platform, YouTube will help increase your visibility.
Repurpose content regularly
To drive traffic to your website, you need to churn out high-quality content on your platforms always. This may be strenuous as it is not easy coming up with content. You can just simply republish the post on your website on Medium. You can turn it into video content and upload it on YouTube. You can turn it into an audio content and publish it as a podcast episode. Since a lot goes into content creation, you should extend its shelf life. Through these various means, you will win yourself audiences from different platforms.
As much as you follow these tips, you can also try out other ideas. If they work for you, repeat and scale the process. If they do not, try other strategies. The goal is not to be limited, the goal is to drive traffic to your website.