Behavioral And Keyword-triggered Ads — Legal Update For Hot-button Internet Advertising Issues

Copyright 2009 Chip Cooper Safire’s New Political Dictionary defines “hot-button” as follows: word or issue that ignites anger, fear, enthusiasm, or other passionate response. Safire’s definition fits two Internet advertising issues – behavioral and keyword ads – perfectly. Two developments in the first few months of 2009 show how these hot-button issues are developing, and […]

A Retail Store Business Plan – Projecting Revenue

There are two main methods to project revenue for your retail store when creating financial projections for your business plan: a top-down approach and a bottom-up approach. It is advised to use both methods to make sure that your projections are reasonable to readers. Top-Down Approach A top-down approach would be to start with an […]